'Despicable Me' will become the first-ever Universal animated film to be transformed into a theme park experience. In 2010 the 3-D animated adventure thrilled audiences across the globe with its outrageous humour, endearing characters and compelling storyline. The film hit a worldwide gross of more than $540 million and became the sixth most successful film that Universal Pictures has ever distributed. 'The 'Despicable Me’ attraction is the latest example of how we tap into pop culture’s most compelling stories and turn them into extraordinary theme park entertainment,' says Mark Woodbury, president of Universal Creative.
The Universal Creative team is working closely with producer Chris Meledandri, the founder of Illumination Entertainment, to create all-new animation for an all-new 'Despicable Me' adventure that places guests right in the centre of the action. Like the film, the 'Despicable Me' experience will have riders in fits of laughter as they embark on an entirely new, high-tech 3-D digital adventure with their favourite characters from the film; Gru, one of the world’s greatest super-villains, his adopted daughters Margo, Edith and Agnes, and of course, Gru’s not-so-bright pit crew, the minions. 'This is a perfect fit for Universal Orlando, and we can’t wait to bring this one-of-a-kind experience to life,' says Chris Meledandri.
Gru is bringing his high-tech empire and his three adopted daughters to Universal Studios to kick off an unforgettable ride experience that creates a hysterical mix of chaos and family fun. On this journey of ingenuity and imagination, guests will be amazed by Gru's lair as they descend into his secret lab, shriek as they witness the entire family transformed into minions and celebrate as they are swept into a first ever minion inspired interactive dance party where they show off their best moves. 'As we write, design and animate our films at Illumination, it is our singular goal to bring to life endearing and, hopefully, enduring characters,' says Chris Meledandri.
The 'Despicable Me' experience will be developed by the same award - winning Universal Creative team that has brought all of Universal Orlando's spectacularly themed attractions to life, utilising brand-new, highly sophisticated Infitec 3-D projection systems designed to make the experience sharper, clearer and more "real” than ever before.
“With the creation of next year’s 'Despicable Me' attraction at Universal Orlando, audiences will be able to immerse themselves in Gru’s world for many years to come,”says Mark Woodbury, president of Universal Creative.
The 'Despicable Me' experience will replace the Jimmy Neutron attraction at Universal Studios Florida in 2012.