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Merlin Entertainments North America and Attraction Tickets Direct partner on EXCLUSIVE special offer on new Orlando attractions

21st April 2015

Attraction Tickets Direct is the only company in the UK to be offering customers the chance to try out the three new Merlin attractions opening in Orlando this spring at no extra cost. Customers making a qualifying Florida theme park booking between April 22 and June 25, 2015, will receive free entry to Madame Tussauds Orlando, SEA LIFE Orlando Aquarium and the Orlando Eye on iDrive 360, worth £48 per person.

As the only new attractions to open in Orlando this year, the ‘Merlin iDrive 360 cluster’ is an exciting new addition in the heart of Orlando’s famed International Drive. They open on May 4, 2015.

This offer means that customers booking attractions such as LEGOLAND Florida, Walt Disney World Florida, SeaWorld Orlando or Universal Orlando Resort from as little as £55 per person (based on a 14 day LEGOLAND Florida Unlimited Ticket) will receive entry to the three attractions – normally priced at £16 per person – for free, with the compliments of Attraction Tickets Direct.

Oliver Brendon, CEO of Attraction Tickets Direct, said: “Our aim is to add happiness to our customers’ holidays and this promotion means they have three more exciting ways to spend their time in Orlando. To be able to offer brand new attractions free of charge is really exceptional and without doubt the best added value we’ve ever offered to our customers.

“These new attractions bring even more entertainment options to the fun capital of the world. Whether it’s seeing in-park firework displays at sunset from the Orlando Eye or immersing themselves in the world of celebrity at Madame Tussauds Orlando – we know that our customers are going to love these new attractions.”

Bookings must be made by June 25, 2015 and tickets will be valid up until June 30, 2016. Guests can visit each of the three attractions once and have 30 days to visit all three once their ticket is activated.

To book tickets call free on 0808 271 4453 or visit


For media information contact Kate Bates, head of PR, on 0203 195 6840 or
[email protected]

Notes to Editors:
Attraction Tickets direct holds the relationship with the customer taking responsibility for the products sold, conducting an in-depth vetting of suppliers to ensure quality ground handlers are used. As a result Attraction Tickets Direct products are insured and the company provides reassurance with customer service support seven days a week.

About Attraction Tickets Direct:
Attraction Tickets Direct is one of the world’s largest attraction ticket brokers serving more than 350,000 customers each year from four source markets - the UK, Ireland, Germany and Brazil. The company was founded in 2002 and by 2006 became the first company ever to sell '1 million visits' to Walt Disney World, Florida in a single year – something that has been achieved every year since. The multi award-winning company aims to Add Happiness® to holidays by making it easier, cheaper and faster to buy tickets to the world's leading attractions.

About Merlin Entertainments plc:
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 106 attractions, 11 hotels/3 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season).

Merlin has twenty four attractions and one hotel in North America - including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park, (new hotel to open in 2015); and LEGOLAND California theme park with water park, SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington DC, Las Vegas; Hollywood; and San Francisco; LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; Boston; Westchester, New York; Toronto, Canada; a Dungeon in San Francisco; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Michigan; Dallas/Fort Worth; the Mall of America in Minneapolis and Charlotte – Concord - underlining the company’s position as the world’s biggest global aquarium operator. Visit for more information.

Media Contact Details

Please direct all media enquiries to:

Kate Bates
Head of PR
ATD Travel Services Ltd
171E Wingate Square


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