Obama’s thirteen minute speech began at 12.40. Commencing on a light note, he began the speech gesturing to Mickey Mouse saying, ‘It’s always nice to meet someone with bigger ears than me.’ He then went on to reveal plans that would be implemented to make it easier for international travellers to gain entry into America. There was a particular emphasis on Brazilian travellers, who currently have a backlog of visa applications. Florida, namely Disney World, is a favourite amongst Brazilians, who can spend up to $5,000 a visit. "The more folks who visit America, the more Americans we get back to work. It's that simple," Obama said.
‘We've got the best product to sell. I mean look at where we are," he said, referring to the magnificent Cinderella Castle standing behind him. However, Obama’s enthusiasm for American tourism extended beyond Florida and Disney World, getting the whole nation on board. ‘We've got the most entertaining destinations in the world. This is the land of extraordinary natural wonders from the Rocky Mountains to the Grand Canyon, to Yellowstone, to Yosemite. This is the land where we do big things, so we have incredible landmarks like the Golden Gate Bridge, the Empire State Building, the Hoover Dam, the Gateway Arch. This is the land of iconic cities.’
Obama’s words were warmly received, evoking a sense of patriotism amongst the crowd and as well as a sense of pride amongst senior Disney staff. ‘People want to come here,’ he said, ‘So this is what it's all about — telling the world that America is open for business.’ He then went on to reassure crowds that, although the borders would be embracing more tourists, the American borders would continue to remain protected.
Although those with Disney tickets
weren’t permitted to watch Obama’s speech on Main Street, they were able to view it via simulcast at the Hall of Presidents in Liberty Square. However, tactical park guests took this opportunity to maximise the shorter queues around the remaining Disney parks and jump on as many rides as possible.
To the delight of the Walt Disney Company and Disney fans, Obama concluded his speech saying, "[Disney] represents the quintessentially American spirit.”