Privacy Policy

In this Privacy Policy, “we”, “us” and “our” means Attraction Tickets LTD, a company incorporated in the United Kingdom, and its related bodies corporate. This Privacy Policy sets out what personal information we collect, how we collect it, and what we do with it.

By providing personal information to us, you consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy and any other arrangements that apply between us. If you do not accept this Privacy Policy, we cannot do business or transact with you, or accept your booking, and you must not use our services (including our website).

We may ask you for personal information and travel preferences of other people, for example, your travel companions, in order for us to provide our products and services. If you are providing this information, you represent and warrant to us that you have obtained the consent of the relevant individual(s) prior to providing it to us and that they have read and consent to this Privacy Policy.

Using your personal information

We at Attraction Tickets LTD understand and respect the importance of your privacy and we are committed to safeguarding your personal information. In providing our service to you, we must collect personal information from you and make subsequent use of it as detailed below.

We will only collect, process use, share and store your personal information where we are satisfied that we have an appropriate legal basis to do this. In most cases this is because we need to arrange for you to enter into a contract with suppliers for tickets or other services; but it could also include, without limitation:

(a) to enable you to access and use the services and products, website, and applications of us or any of our related bodies corporate;

(b) to personalise your experience on our website;

(c) to respond to your enquiries or requests for information;

(d) to enable communications directly between you and a supplier;

(e) to contact you in connection with a purchase or booking, or for marketing purposes;

(f) for research and development, including to conduct surveys, market research and data analytics;

(g) where you have given us your specific consent to the use of your information;

(h) to comply with a relevant legal or regulatory obligation that we have, to respond to a request of law enforcement, other legal authority, or in connection with a legal process, or to protect or defend the rights or interests of us or any third party; or

(i) for our legitimate interests as a commercial organisation.

This Privacy Policy sets out the basis for our use of your personal information in each relevant situation.


We collect personal information from you when you use our services, including by browsing our website, submitting enquiries and otherwise contacting us or transacting via our website. We often collect personal information from you by specifically asking for it:

  • when you buy a ticket from us or make a booking over the telephone or via our internet booking facilities;
  • when you register with us for newsletters, email updates, enter competitions or take part in surveys and customer feedback; or
  • when you write, fax, telephone or email us to make an enquiry


We may collect all or some of the following information relating to you or other members of your party:

  • names, date of birth and contact details, such as your telephone number, email address and home address;
  • government-issued identification required for booking or identity verification, such as passport, visa or driver’s license details;
  • credit/ debit card or other payment details (these are encrypted on entry for your security);
  • special requirements such as those relating to any disability or medical condition which may affect the chosen purchase;
  • dietary restrictions (which may disclose your religious beliefs);
  • travel preferences;
  • loyalty program and membership information; and
  • any information you provide us through customer surveys or when submitting an enquiry

Some of the information we collect (such as about health or religion) will only be collected on the condition that we have your express consent to its use and where it is reasonable in the circumstances for the purpose of facilitating your purchase or booking.

We will seek this consent when necessary. We will update your information whenever we get the opportunity to keep it current, accurate and complete. If you fail to provide us with this information, we may not be able to plan or confirm your booking.


If our contact and dealing with you is via our website(s), we may use "cookies" or similar tracking technologies. A cookie is a small piece of data sent from our web server to your computer and stored in a text file on your hard drive. Cookies allow us to identify your computer but not you personally. You can set your web browser to refuse cookies. We use cookies to measure site usage and related information. If you are making a purchase, we may also use cookies to keep track of the transaction from one web page to another.

You can manage your cookies via the Cookies Settings.

Occasionally, we might utilise browser notifications to promote offers and product updates. We may track your engagement with these notifications to improve their quality, content and relevance. You will only receive these is you explicitly accept to do so and you can remove this consent at any time within your browser settings.


To complete your booking or as otherwise required to provide you with the services you have purchased, we may share your information with our suppliers and other providers of those services. You acknowledge and agree that not all these recipients may have privacy policies comparable to ours, or be subject to privacy laws equivalent to those in effect in your place of residence. You consent to the disclosure of your personal information for that purpose.

We may also share personal information with third parties, including:

  • where it is mandatory (as requested by government authorities) when you buy services to take place overseas to for immigration, security and anti-terrorism purposes, or any other purposes which they determine appropriate. Even if not mandatory, we may exercise our discretion to assist where appropriate;
  • where we need to disclose our customer list (including any personal information relating to you) to a third party who acquires or attempts to acquire all or substantially all of the asset/ stock in our company or our website;
  • to our existing or potential business partners;
  • to third party service providers and other organisations who perform business functions on our behalf, some of whom are outside Australia - these functions include payment processing, administration, providing services (and contacting you where necessary), customer care, business management and operation, re-organisation/structuring/sale of our business (or our group companies), risk assessment, security and crime prevention/detection, research and analysis, marketing, monitoring, measuring and assessing customer purchasing preferences and trends, dispute resolution, credit checking and debt collection; or
  • if we believe that sharing is reasonably necessary to: (a) comply with any applicable law, regulation, legal process or governmental request, including to meet national security requirements; (b) enforce our agreements, policies and terms of service; (c) protect the security or integrity of our products and services; (d) protect us, our customers or the public from harm or illegal activities; or (e) respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person.


When we disclose personal information in accordance with this Privacy Policy, it may be accessed from, transferred to, and/or stored outside the country in which you are located. The data protection laws in that country may be of a lower standard than those in your own country. We have taken appropriate steps and put safeguards in place to help ensure that any access, processing and/or transfer of your personal information remains protected in accordance with this Privacy Policy and in compliance with applicable data protection law.


We have taken all reasonable steps to have appropriate security measures in place to protect your information. Outside Australia, controls on data protection may not be as wide as the legal requirements in this country. The transmission of information via the internet is never completely secure. We exclude our liability for personal data lost in transmission to the website.

All sensitive information, including your personal details and credit card information, is kept confidential through the use of a secure socket layer (SSL). This means that information can only be exchanged between you and Attraction Tickets LTD and that no third party can access this data. The padlock symbol on your browser shows which pages are covered by this security system.

We will retain information only for as long as it is needed for its original purpose or to the extent necessary to comply with our legal obligations, resolve disputes, and/or enforce our agreements. Any information no longer required will be deleted or disposed of confidentially and completely.

If you have elected to receive marketing emails from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our services, such as when you last opened an email from us. We retain information derived from cookies and other tracking technologies for a reasonable period from the date such information was created.


To ensure that we carry out your instructions accurately, to help improve our service and in the interest of security, we may monitor and/or record: (1) your telephone calls; and (2) customer transactions and activities on our website. All recordings are and shall remain our sole property.


Any changes to this Privacy Policy will be either posted on our website, made available on request or supplied with your next booking with us. If we make significant changes to the Privacy Policy, we may also notify you by other means such as sending an email or posting a notice on our website. We will strive to ensure our practices comply with the most current available version of this Privacy Policy.


Our website(s) may contain links to other sites not controlled by us. (1) These sites may send you cookies and collect data and personal information. We are not responsible for the actions, content or privacy policies of those websites to which our website(s) may link. It is your responsibility to check the status of these sites.


You can access the personal information we hold about you by contacting us using the information below. To the extent required by applicable law, we will provide you with access to the information we hold about you, including for the purpose of correcting or updating that information, within a reasonable timeframe (or any time frame stipulated by the laws that apply to your request). If we are permitted to withhold some of your personal information and we choose to do so, we will advise you when responding to your request. If we refuse to provide you with access to, or to amend, the information, to the extent required we will notify you of our reasons for the refusal and how you may complain about the refusal.

Where permitted by law, we may recover from you our reasonable costs of supplying you with access to this information.

However, we will not charge you for the making of the request or to correct or update your personal information. If you wish for us to stop storing, using and otherwise processing your personal information, or if you do not agree to our use of the information as set out in this Privacy Policy, you should inform us as soon as possible by writing to us at:- Attraction Tickets LTD, 372 Coldharbour Lane, London, SW9 8PL, emailing [email protected] or by calling 1800 959 373.

If you withdraw your consent to us using your information as described, please note that we and our third-party contractors and suppliers may not be able to provide you with access to some or all of our products or services (including tickets or package-related products and services). In the first instance, please talk to us directly so we can resolve any problem or query.

If you no longer wish to receive marketing and promotional emails, you may unsubscribe by clicking the ‘unsubscribe’ link in the email. If you choose to unsubscribe from or opt out of marketing emails, we may still send you important transactional and purchase or booking-related messages from which you will not be able to unsubscribe.


All sensitive information, including your personal details and credit card information, is kept confidential through the use of a secure socket layer (SSL). This means that information can only be exchanged between you and, and that no third party can access this data. The padlock symbol on your browser shows which pages are covered by this security system. 


We hope that you won’t ever need to, but if you do want to complain about our use of personal information, or to access or correct your personal information, please call us on 1800 959 373. If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner.