From high-energy adventures to family-first planning, the way Americans vacation has been changing throughout 2025. We’ve crunched the numbers and tapped into expert insight to assess which movements are breaking through into the new year, and to bring you our 2026 Travel Trends Index.
Based on 2025 booking data, real-time travel behaviour, and our internal insights on key locations like Universal Orlando Resort, here are the key takeaways shaping how, where, and why Americans will travel next year.
America Still Reigns Supreme in US Travel Choices
Despite our global wanderlust post-covid, Americans have continued to fall in love with destinations closer to home. Nearly half of the world’s top 20 happiest summer vacation spots, based on 2025 US data, are in the United States. From Florida’s theme parks to New York’s iconic cityscapes and California’s gems, home-grown destinations clearly offer an appealing sense of familiarity for American travelers.
The same applies for the Christmas season, as we saw New York City take the top spot as the destination delivering the most Christmas Joy for American travelers. So, whether it’s the height of summer or the depths of winter, we know Americans still love US based destinations, and will continue to prioritise them for 2026 travel.
Family Adventures Take Priority Over Restful Downtime
For American parents, 2026 will be all about shared experiences over solo escapes. A whopping 70% of families are picking destinations based on what makes their kids happiest. The result is a surge in theme park bookings, nature-filled adventures, and activity-based vacations.
Theme parks alone reached a value of $75.1 billion in 2025, reflecting this shift in family values. Parents are now choosing trips that build core memories for their children rather than seeking pure relaxation for themselves.
Remote Work Fuels Long-Distance Travel for Couples
As remote working becomes a long-term lifestyle, it’s also rewriting the rules of romance. In 2025, over 32 million Americans worked from home, unlocking greater flexibility for cross-state and even international relationships.
Couples are taking advantage of this freedom, using travel as a way to nurture long-distance connections. Expect more young adults booking extended stays or flying out for weekend getaways as part of this relationship-fuelled travel boom in 2026.
Italy Tops the Charts for Travel Happiness
When it comes to travel satisfaction, Italy is the reigning champion. US travelers continue to rate destinations like the Leaning Tower of Pisa and Tuscany’s rolling landscapes as their happiest vacation spots.
This enduring love for Italy is expected to grow even stronger in 2026 as these rave reviews spread online and via word of mouth. The location's mix of cultural richness and postcard-perfect scenery makes it a dream destination for American travelers, particularly in the summer months.
Budget-Savvy Bookings Beat Perfect Weather
With inflation still top of mind for many households, value-for-money is now one of the key drivers behind trip planning. Because of this, Americans are much more willing to compromise on perfect weather if it means securing a better deal.
Throughout 2025, travel to destinations like Florida during traditionally off-peak times and wetter seasons continued to rise. This indicates to us that price-conscious travellers are prioritising affordable experiences over sunny forecasts, and this is set to shape travel decisions even more in 2026.
Adventure Tourism is the Next Big Thing
If you’re craving a jolt of adrenaline on your next vacation, you’re definitely not alone. According to Pinterest Predicts, “Darecations” are going to dominate travel in 2026.
Searches for activities like river rafting, racing experiences, and theme parks are all on the rise. From high-speed rollercoasters at Universal Orlando Resort to helicopter tours and airboat rides, Americans are planning trips that deliver excitement and unforgettable moments. Traditional beach lounging is set to take a backseat to these genuine bucket list adventures in 2026.
Ready to Plan Your 2026 Getaway?
Whether you’re chasing thrills or more quality family time to make happy memories, we’re here to help. Secure the best deals on tickets with us across key destinations like Universal Orlando Resort, Disneyland Paris, Universal Studios Hollywood, and more.
