Every summer, British holidaymakers turn to Google for help with the same travel questions. From checking passport rules to working out what's actually included in a hotel package for places like Walt Disney World and Universal Orlando Resort, and some concerns return year after year.
To find out which travel topics are most likely to shape summer 2026, our team at AttractionTickets.com analysed UK Google search trends between June and August across 2019, 2022, 2023, 2024 and 2025. The team also reviewed early 2026 search behaviour to identify topics already gaining traction ahead of the peak holiday season.
The results show that practical travel planning continues to outweigh destination inspiration. In fact, some of the biggest search spikes in the dataset were linked to passports, packing and travel insurance rather than choosing where to go.
Key Findings from our June 2026 Travel Search Data Study
- Passport validity remains one of the most consistently searched travel topics.
- Spain appears repeatedly in searches relating to travel requirements.
- Packing advice generated some of the biggest increases in the dataset, reaching 5,000%.
- Travel safety and insurance searches gained momentum in 2025 and 2026.
- Cheap European holidays appeared as a recurring theme across four separate years.
- Interest in destinations such as Montenegro, Morocco and Albania continues to grow.
The Travel Questions Most Likely To Shape Summer 2026
1. How Long Does My Passport Need To Be Valid For Travel To Spain?
Despite years of guidance around European travel rules, passport questions continue to resurface every summer. Searches have gradually shifted from general passport queries towards destination-specific questions, particularly around Spain. With destinations like PortAventura World gaining popularity, this is unsurprising to us.
Searches that stood out:
- "How long do I need on my passport to travel to France?" increased by 5,000% in 2019
- "How many months do you need on your passport to travel to Spain?" increased by 5,000% in 2024
- "How long do I need on my passport to travel to Spain?" increased by 30% in May 2026
The recurring nature of these searches suggests many travellers still prefer to double-check the rules before travelling, particularly when visiting popular European destinations.
Our in-house travel expert, Chris Bradshaw, says “For Spain and most EU countries, UK passports generally need to be valid for at least three months. Your passport also needs to have been issued less than 10 years before the date you enter. You need to check both of these elements before you and everyone in your party travel.”
2. What Do I Need To Travel To Spain From The UK?
Spain was one of the few destinations that appeared repeatedly within practical travel planning searches rather than destination discovery searches.
Searches that stood out:
- "Brits travelling to Spain" increased by 1,250% in 2022
- "What do I need to travel to Spain from UK?" increased by 40% in May 2026
What's interesting here is that travellers don't appear to be questioning whether to visit Spain. Instead, they're looking for reassurance around what they need before they go.
3. What Should I Pack For My Holiday?
Packing remains one of the biggest pre-holiday stress points. Some of the largest increases recorded in the entire dataset were linked to holiday packing lists and travel preparation.
Searches that stood out:
- "What to pack for holiday" increased by 5,000% in 2019
- "What to pack for a beach holiday" increased by 5,000% in 2023
- "What to bring on holiday" increased by 140% in 2023
- "Holiday checklist" increased by 90% in 2025
For many travellers, it seems the suitcase still isn't packed until Google says it is.
Our in-house travel expert, Chris Bradshaw, says “I would always start with the things that are difficult or expensive to replace abroad, such as medication, chargers, travel documents, prescription glasses. You can buy extra clothes or toiletries if you need to, but it’s much harder to replace a prescription or the right adaptor.”
4. How Much Medical Cover Do I Need For Travel Insurance?
Travel insurance searches have become increasingly prominent in recent years, particularly around medical cover and protection while abroad.
Searches that stood out:
- "How much medical cover do I need for travel insurance?" increased by 30% in May 2026
- Insurance-related travel searches appeared across multiple years of the study
The data suggests travellers are looking beyond the cheapest policy and spending more time understanding what their cover actually includes.
Our in-house travel expert, Chris Bradshaw, says: “Always check whether existing conditions are declared, whether repatriation is included and whether activities are covered. For example, waterparks, boat trips and adventure activities may not always be included as standard.”
5. What Does Full Board Mean On Holiday?
Holiday board terminology continues to cause confusion, even among experienced travellers.
Searches that stood out:
- "What is half board on holiday?" increased by 180% in 2019
- "What does full board mean on holiday?" increased by 100% in 2022
- "What is full board?" increased by 300% in 2024
These searches suggest many holidaymakers are researching exactly what's included before committing to a booking.
Our in-house travel expert, Chris Bradshaw, says: “I’d always tell families to check the exact wording before booking, especially at larger resorts. A holiday can look like good value at first, but if drinks and snacks aren’t included, the extra spend can add up very quickly.”
6. What Is The Safest Way To Travel?
Safety concerns generated one of the most dramatic increases identified in the research.
Searches that stood out:
- "What is the safest way to travel?" increased by 5,000% in 2025
This was one of the largest spikes recorded across the entire study. Whether linked to disruption, security concerns or travel confidence, it's clear safety has become a bigger part of holiday planning.
7. What Are The Cheapest Destinations In Europe?
Travel trends come and go, but searching for affordable holidays appears to be one of the most reliable behaviours in the dataset.
Searches that stood out:
- "Cheap European destinations" increased by 70% in 2019
- "Cheap holiday destinations Europe" increased by 80% in 2022
- "Cheapest destinations in Europe" increased by 60% in 2023
- "Cheapest destinations in Europe" increased by 60% in 2024
What stands out isn't just the growth figures. It's that affordability appeared as a recurring theme across four separate summers.
8. What Are The Best Holiday Destinations For Kids?
Family-focused travel searches remained a consistent part of the dataset, covering everything from destinations to practical travel essentials.
Searches that stood out:
- "Best holiday destinations for kids" increased by 80% in 2019
- "Travel games" increased by 90% in 2022
- "How to put up a travel cot" increased by 5,000% in 2019
Parents appear to be planning well beyond the destination itself, with searches focused on keeping journeys smoother and children comfortable.
9. What Are Good Girls' Trip Destinations?
Group travel searches showed steady growth across multiple years, making them one of the more consistent emerging themes.
Searches that stood out:
- "Girls holiday destinations" increased by 70% in 2023
- "Girls holiday destinations" increased by 80% in 2024
- "Girls trip destinations" increased by 70% in 2025
Unlike many trends that appear briefly, interest in girls' trips has continued to build over several consecutive years.
10. Which Holiday Destinations Are Trending Right Now?
Alongside established holiday favourites, several destinations recorded notable growth throughout the study.
Searches that stood out:
- Montenegro holidays increased by 170% in 2025
- Morocco holidays increased by 250% in 2025
- Albania holiday destinations increased by 60% in 2024
- Rotterdam increased by 5,000% in 2025
While Spain remains one of Britain's most searched-for destinations, growing interest in these locations suggests travellers are broadening their horizons.
Three Patterns That Emerged From Five Years Of Searches
Administrative Travel Questions Consistently Outperform Destination Searches
Many of the largest search spikes focused on passports, travel requirements, insurance and packing. Holidaymakers appear just as concerned with getting the details right as they are with choosing where to go.
Spain Continues To Dominate Summer Travel Planning
No other destination appeared as frequently within practical travel searches. Spain featured repeatedly in searches relating to documentation, entry requirements and travel preparation. If you’re looking for a thrilling adventure in Spain, try PortAventura World.
Value For Money Remains A Priority
Cheap destination searches appeared across four separate years of the study. Few travel themes showed that level of consistency, suggesting affordability remains a key factor for many British families planning a holiday.
No matter what you’re searching for, you’re making a great decision when booking with us, as the UK's No. 1 Provider for Florida Attraction Tickets & Theme Park Hotels. From Orlando to Paris to Tenerife, we’ve got your experiences covered.
