Save up to 37% on admission to Midland's top attractions!
Experience four of the UK’s top destinations!
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Full details
Why limit the family fun to just one day out when you can experience four of the UK’s top destinations? The Midlands Pass gives you seamless entry to four legendary attractions across the Heart of England, offering an unbeatable mix of thrills, history, sweet treats, and ocean wonders.
Our guide to Midlands Pass
Whether you’re planning a multi-day holiday or spread-out family trips, this pass guarantees massive savings compared to buying individual gate tickets.
What’s Included in Your Ticket:
Alton Towers Resort: The UK’s biggest theme park! Brave record-breaking rollercoasters like Nemesis Reborn, The Smiler, and Oblivion, or let the little ones explore the magical world of Cbeebies Land.
Warwick Castle: Step inside 1,000 years of jaw-dropping history. Experience live-action medieval jousting, witness magnificent birds of prey in flight and explore grand state rooms.
Cadbury World: A chocoholic’s paradise! Discover how your favourite Cadbury treats are made, ride the 4D Chocolate Adventure cinema experience, doodle with liquid chocolate, and stock up at the world’s biggest Cadbury shop.
SEA LIFE Centre Birmingham: Dive into an underwater world in the heart of the city. Stroll through the UK's only 360-degree Ocean Tunnel, meet gentoo penguins, and get up close to sharks, giant sea turtles, and jellyfish.
All you need for the start of your fun-filled adventure is to book the first attraction, then the other three will be bookable via Merlin Entertainments direct booking portal, all visits need to be pre booked to guarantee entry, with all attractions redeemed by Thursday 22nd October 2026.
Locations
Midlands, UK
Attractions
- Alton Towers Resort
- SEALIFE Birmingham
- Warwick Castle
- Cadbury World
Terms and conditions
Terms and conditions for Save up to 37% on admission to Midland's top attractions!
- At the time of booking, you are only reserving the date/time of your visit to Alton Towers Resort.
- *Before you visit the other attractions, you must book the date and time for your trip in advance to ensure a seamless experience. To book your other experiences, simply click on the book link on your ticket. The dates and times are subject to availability and we recommend booking your visits as soon as you download your ticket to avoid disappointment.
- Children 15 years and younger must be accompanied by a guardian 18 years or older.
- Infants under 2 years old can enter both Madame Tussauds London and London Eye free of charge but must have a valid ticket.
- % Discount message - Prices vary by date and attraction. Savings based on purchasing standard individual tickets at the door. All pricing is correct when listed and subject to change.
- Cancellation Policy: Free cancellations for bookings cancelled with the supplier 72 hours prior to the tour date. No refunds are given for cancellations made within 72 hours.
